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Thought leadership comes from having the curiosity to learn, a commitment to add to and hone your knowledge in a given field—and then being willing to share that knowledge freely. What I'm saying is, how and whether to become a thought leader is largely in your hands. That said, I have three steps Read More

Every startup wants to be a predictable success, yet so few ever achieve this enviable position. In reality, getting there is not a random walk, and requires an understanding of the stages that every business must navigate and the organizational characteristics necessary at each stage. Read More

Imagine you single-handedly run a lemonade stand.

You get 20 customers each day and have just the right amount of ingredients for a day’s commerce. Then, out of the blue, you get coverage from the New York Times.

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When the spreadsheet was invented in the late 1970s, it was a miracle. Suddenly, time-consuming tasks previously done on paper could be completed on a computer. We relied on the spreadsheet for decades, using it to set up contact databases, do our finances, and create reports.

But we live in mod Read More

Product packaging design acts as a gateway to the product you're selling, and it's often your first (and only) chance to make a strong positive impression. Here's how to get your product packaging right from the beginning. Read More

Starting your own business can be simultaneously the most terrifying and exhilarating thing you will ever do. These tips will help you stay on course, juggle your workload, and handle difficult situations. Read More

Google’s stranglehold on the world of adtech has traditionally left little room for new blood in the industry. Coupled with fellow ad juggernaut Facebook, Google garnered 75% of new digital ad spending last year.

Understanding the need to evolve and meet the needs of today’s publishers and consu Read More

I started a new series on YouTube called "Secrets of Social Media Success". In this series I'll be letting the cat out of the bag about how I get my content shared on social media like crazy! In this video I talk about Viral Content Bee. Read More

Video is a high value piece of content. It just shouldn't be thought of as an asset that requires thousands of dollars worth of equipment and months of work to create. Video is no longer a "professionals-only" content piece. Read More

Marketing is the bridge between your product or service and your consumers. Here are 7 fundamentals of marketing psychology that you can implement today to help your business succeed.



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