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By teaching entrepreneurship to students, we arm them with the 21st century skills they need to become productive members of their communities.

This is a guest post by Christa Avampato - a product developer, freelance writer, and yoga and meditation teacher based in New York City. Read More

Going into business for ourselves always seems to sound like a wonderful idea, even if we know the pitfalls that might lie ahead.   But becoming our own boss is a tougher job than some of us might think.  And it’s not an easy feat if you’re not mentally (and you better believe, financially as… Read More

As a company's customer service presence grows on social media channels, does "Customer Service" become part of "Marketing" - or the other way around? Read More

Almost anything you are currently doing can be delegated or outsourced.

Doing what you’re not good at or what you can pay someone else to do for much less than your hourly rate, is draining the life out of you holding your business back. Read More

In general, small businesses do not have large amounts of money to place big ads that will reach a huge audience. Therefore, small businesses are better suited to conducting small marketing campaigns. Read More

Looking back, getting our business off the ground was not the hard part. Getting our website up and attracting customers was not that hard either.

The hardest part about running our online store was overcoming the loneliness of the entire process. Read More

Men with shaved heads are perceived as more dominant and, sometimes, as having more leadership potential than hairier peers, according to a recent study. That may be why some business leaders sport the power-buzz look. Read More

Do you know who your target market is? Your real target market? I am tackling this question with my business and have come up with a few insights on how to find it.


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When talking to small business owners, a couple areas of concern always come up. Growing social media presences seems to top the list. Another one: How to increase sales in this economy? But one area of focus that rarely comes up is media outreach. Read More

For me, knowing that I wanted to be an entrepreneur was the easy part. Figuring out what I wanted to do was the hard part. I read books and looked online, but I didn’t truly understand all of the different opportunities that were out there. Without knowing what to search for, I was lost, and many w Read More