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When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. According to a recent Harvard Business Review article, only 60% of c Read More

Are you using video as one of your marketing strategies to grow your business? If not, I want to help you get started. I have a challenge for you, watch this short video (less than 2 minutes) to find out more. Read More

If you ask most sales people, especially sales managers, what is the least desirable aspect of the sales process, the majority will answer; prospecting for new business. Most sales people enjoy meeting with existing clients, prospects that are close to the completion of the buying cycle, and those Read More

Chris Lang hosted a Google Hangouts on Air on the topic of Google Authorship. This is a panel discussion. The following panelists were on hand for the discussion:

Jack Humphrey
Todd Hartley
Shira Gal
and of course your's truly Ileane Smith Read More

Pinterest is a great marketing tool, but businesses should also start thinking about it as a unique way to promote corporate volunteerism. Read More

With purchases- as in comedy- timing is everything.

And if you're like most budding entrepreneurs, your household and business finances probably share a common pool - making managing your capital akin to juggling chainsaws on a unicycle.

Read on for an infographic on the best times to purchas Read More

In January 2002, a Canadian actor named Andrew Olcott got a call from his agent. She wanted to discuss an unusual opportunity. Would he be willing, she asked, to audition for a TV commercial for a “natural male enhancement” pill? Read More

Traffic is key to getting responsive engagement. This article hits on 4 common ones you may be already working on to target your readers with. Included is a BONUS training. Read More

So you have the interview set, now you just have to prepare for it. If it’s your first or second time, you’re probably nervous. That’s good, it means you’re taking the opportunity seriously. Doing an interview isn’t difficult, you just need to prepare and understand a few basic tips that will le Read More

Have you ever been to a website looking for some information or a good bit of entertainment, only to find yourself greeted by a page that’s so offensive you end up leaving right away? We’ve all seen websites that are ugly or that frustrate us, but often we leave before we can stop to think about wh Read More