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As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the value of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target th Read More

From the page: "Before I get started solving a new problem I take the time to get my thoughts organized, prioritize concerns, and help formulate an attack plan. How do I organize my thoughts? I use a Mind Map. " Read More

If you haven't noticed, some blogs are a lot stricter with their comment policies than others. I have recently advocated using blog comments as a way of promoting your site, but not in a form that is in any way spammy. The best way to get traffic from blog comments is to link your name to your site. This will give them the opportunity to see Read More

I thought this was a great video on the importance have providing more than one offer when selling and negotiating. Read More

Want to know the secret to email follow up? TWO WORDS: Subject line. Because that's the only thing customers see. Because that's the only thing customers have the time to read. Because that's the only thing customers will use to decide whether or not to open it. Because that's the only way you can immediately differentiate yourself in the Read More

Jeff Bezos recently highlighted, Animoto, a great self-service video creation site. As a former TV commercial director and still photographer I can relate to what Jeff is saying -- in the old days it took dozens of hours in an expensive post-production studio to create even the simplest video from collections of stills. Animoto can do it in a Read More

Picture this: you get to work on time (because you've followed a well-thought-out morning routine!), you have fresh coffee just the way you like it, your computer is completely booted up and ready to get some work done, and you look over to see your neatly stacked pile of projects for the day—already prioritized because you've mastered your paper Read More

We want to continually increase productivity and are always looking at ways to work more efficiently so that we “find” more time. When we are accomplishing more, there actually ends up being more time for us to enjoy life. Unfortunately, we sometimes make mistakes that lower our productivity. Here is a list of 8 things unproductive people do: Read More

Most people who have a business web site find this an important topic to understand. For most businesses out there who have a web site, know that search engines are the biggest source of traffic and debatably the most valuable (depending on your keywords and ad structure). Some businesses use both SEO and PPC to gain the traffic they are looking f Read More

An article by Susan Coils submitted to Helium. Discusses the importance of building your reputation online in order to gain trust and increase your success. Read More