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It’s not a hidden secret that link building is an essential part of SEO, but how you go about building links can make a huge difference in your organic visibility. Instead of having an in-house SEO or marketing department focused on link building, why not leverage the power of the entire company and have everyone contribute. Read More

According to the latest report by eMarketer, year 2010 will be the year social media makes e-mail marketing more powerful as compared to previous years. In an earlier study done by Email Stat Centre, they found out that 43% of email marketing firms are already offering social media marketing as part of their service line-up.
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This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing:

Guerrillas know that social media and social networks are bi-directional communications tools. Most of your competitors will be stingy with their real level of interaction and conversations with the marketplace. Chat more, contribute more, and listen more than your competitors. Read More

Are you familiar with Microsharing? If you aren't, it has the same potential to do for the business environment that Twitter had with the general public.

A new white paper from Pistachio Consulting featured on the White Paper Pundit blog provides a great overview to this interesting new business communications category.

Download your free copy (no registration required) and check it out! Read More

Link building is one of the most important parts of SEO. Having a strong and ongoing link building campaign is one of the best ways to ensure the success of your website. Inbound links can be thought of as the currency of the internet. The more you have, the stronger your web presence. Read More

A financial advisor uses an old school marketing technique. Financial advisors can benefit from leveraging social media to build relationships and leverage their personal brand. Read More

In my work life, I come in contact with a lot of start up micro businesses and have discovered some of the mistakes they have made. Fortunately, we have the opportunity to learn from them, and hopefully avoid the same mistakes ourselves. Read More

The organizing and recruiting process leading to employee selection is expensive. Making the wrong hiring assessment is even more costly Read More

Many small business owners and managed services providers want to master Google Adwords. But Google itself is mastering traditional direct mail. Here's why. Read More

Lack of financing slows small-business market, Many small-business owners would love to sell and retire, especially Baby Boomers. And many of the unemployed may be interested in taking over a business to earn income. But with financing hard to get, buyers and sellers are getting creative. Read More