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In the future everybody will be world famous for fifteen minutes. Does that phrase sound familiar? The above is a well-known phrase coined by Andy Warhol. It is an expression which refers to the fleeting condition of celebrity status that grabs into an object of media attention, which then passes to some new object as soon as people’s attention spans are exhausted. The term is often used in refer Read More

Last week my friend and colleague Monica O'Brien published her first book, Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It, a thorough guide to social media marketing for small businesses, entrepreneurs, and PR and marketing folks. Read More

Perhaps the single, most important marketing strategy that should be practiced by all small business owners is to make marketing a daily routine. Granted, there may be 101 different priorities vying for your attention at any given moment, but if you neglect marketing on more than just an occasional basis, then you risk losing potential sales, being overtaken by the competition, and placing self-i Read More

Taxes are an inevitable — and painful — part of every business owner's life. But there are ways to reduce, if not eliminate, your company's tax burden if you know how to use business-expense tax deductions to your advantage. Read More

Social media is easily becoming one of the best communication channels available to reach your consumer base. Businesses all over the world are peering into social media and how it can help them increase their online (and offline) presence and revenue. Luckily, building your brand through social media is a very simple process if a business takes the time to maintain their accounts and assets whil Read More

Quiet often, we use various search engines like Google, Bing and Yahoo to find solutions to our various business queries. Such search engines make the searching Read More

Recently, The NYTimes published an article covering the research of University of Pennsylvania to understand the factors behind the NYTimes “most emailed” list which appeared on their site. To go about doing this, they checked the NYTimes every 15 minutes for the past six months, analyzing the content of thousands of articles and controlling for factors like the placement in the paper or Web page Read More

PR: While a declining dollar has contributed to the one of the worst US economies in history, some are thriving. Seth Grossman, Owner of one of most popular online Luxury Watch sites, explains how the decrease of the dollar is responsible for the biggest increase in International Exports he's seen in years Read More

“Ambush aerial marketing is grossly unfair, allowing companies to exploit high-profile advertising opportunities for which legitimate sponsors have paid significant dollars” said sports minister Terry Waldron. Therefore a cricket match between Australia and Pakistan in WA will be the first to be protected from unauthorised aerial advertising. The government does so in order to protect the rights Read More

Currently Facebook boasts somewhere in excess of 400 million users and growing. You’ve probably heard this line by now, but If it were a country it would be the third largest in the world behind China and India only. There’s a pretty good bet that some members of your ideal target customer reside in and visit Facebook land, but the trick is to find them. Read More