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It's no secret that anchor text of your links help increase your prominence in Google's rankings. The simple idea here is that instead of having your links say “click here” or “more info”, you should put your keywords in the the anchor text to increase your relevancy score for those keywords. Read More

About a week ago, I put out the statistic that the typical, or median, size of an angel investment is $10,000. Many people have responded that they don't believe the number because they see companies receiving $250,000 to $500,000 from angels. But these numbers aren't inconsistent. Read More

7 Practical Tips to Reduce Stress and Increase Productivity Read More

Some really useful software that can be utilised by the small business owner to manage and grow their business. Read More

Slate's BizBox reports on the significant drop in SBA-backed loans during FY 2008, and what Congress could do to rectify the situation. Read More

B2B marketers establish conversions - or desired actions - throughout their customers' buying process. These actions may take place online, on the phone, or live at a specific location. Regardless, many occur at the local level. Local search enables marketers to capitalize on these interactions and differentiate your firm based upon one very impor Read More

If there has ever been anyone who had something brilliant to say about almost everything, it would be Mark Twain. And there's no doubt in my mind that he would make an excellent blogger. Read More

The key to properly applying this model to landing pages is to make sure that there's continuity and flow to support a visitor's progression through each of the steps. None of the steps can be skipped, and all of them must happen in sequence. That's not to say that equal emphasis should be placed on each within your landing page, or that visito Read More

I know what you're doing right now. You're making that face and muttering, Ugh, crap, business plan. Can't I just stab my eye with a fork and we'll call it good? Read More

As more and more marketers and salespeople grapple with how to segment their leads and personalize their messaging, the question of demographics is asked. If you've created an emarketing campaign lately, you've likely been asked, what's the customer profile you're targeting? Read More