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Reading books, blogs, and forums on the subject, the general consensus seems to be that there is a happy medium between undercutting the major competition without shooting so low that people wont take you seriously. I'll take you through the process I used in order to come up with my prices. Although this process is specifically for my business Read More

The majority of buyers said their cycle's duration was 6 months, or longer. The problem is that most marketers stop and start their marketing campaigns in less than 6 month increments. When they stop and start, they forfeit the continuity, consistency and engagement they've built up to that point and start over with a new campaign. Read More

Many people (including some sales and marketing coaches) think selling is a matter of manipulating, pushing, or tricking customers. And some selling is just that. Con men and boiler room operations are at the extreme edge of persuasive communication, and they give the rest of it a bad name. Read More

An experienced California litigator shares the secrets of how she gets the other side's witnesses to open up during depositions--and how you can apply this powerful communication technique in all of your personal and professional relationships. Read More

On Friday Google launched 'SearchWiki', a functionality that allows users to customize their own search results and put them in control by allowing people to edit, review, delete and even add pages to the same search results. Read More

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. Read More

With revenue slumping for many companies due to the economic downturn, many marketing and sales executives are realizing taking steps to avoid being too slow to respond to the interest of a prospective buyer. The traditional industry guidelines have suggested 24 to 48 hours was an acceptable response time for web leads, but many companies are now Read More

Napoleon hill talking about his interview with andrew carnegie. Speaking on what started the whole think and grow rich era. Read More

It's a perfect day to grab something warm and curl up with a good read or five. Read More

Valuable and relevant content delivered to prospects and customers (called content marketing or custom publishing) is one of the best marketing methods on the planet. Here are 42 ways you can generate great content for your customers. These are applicable for small, medium and large-sized businesses and associations. If you have any additional, pl Read More