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First, we should take a moment to appreciate that people like Pepsi are putting themselves out there for commentary. I'm sure they won't be thrilled to see that lots of people complaining about the design, but maybe they should be. Because at least in this medium, we've captured it. People can see it, turn it over in their heads, pass it around th Read More

Writing a great blog post is a lot of work. There's the planning, the headline, the writing, the rewriting, the rewriting, the rewriting. As the cliché goes, a picture is worth a thousand words. So why not let your images do some of that writing for you? Read More

We continue our series of weekly SEO basics questions and answer today with a question that acknowledges the value of approaching search engine optimization holistically, but indicates a desire to keep things simple and focus on the basics. Read More

Topic research is probably the most time-consuming part of the whole publishing act, for the dedicated blogger. Here's a collection of research tips to help you. Read More

More than half the battle of creating compelling content and copy is solid structure. Disorganized writing inhibits understanding, and without understanding, you're not going to get a warm reception when you ask for action. Read More

I can't believe a new feature from Google isn't getting more notice, because it converts already-existing links to your site into much higher quality links, for free. The Google webmaster blog just announced that you can find the pages that link to 404 pages on your site. Read More

For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group's third annual “Mindset of the Multi-Channel Shopper Holiday Survey.” Read More

An overwhelming majority of small business owners feel they've been left out in the dark in terms of having either U.S. presidential candidate address specific proposals that would assist them, a new survey shows. Read More

Is this a first? Furious business execs create their own hate site to harpoon a supplier after things go bad, horribly bad. In the past, most hate sites like WalMart-Blows.com were the work of angry consumers. Maybe the Web will provide b2b with faster and more effective dispute resolution than the courts. Read More

The best news about this whole trust business is that you can charge a premium for trust. Trust can be a fantastic investment into your business. Read More