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Organizing an educational event, seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community - But how do you minimize some of the risks associated with educational event marketing i.e. high costs, creating buzz, offering value, etc? Read More

As the new year is just around the corner, some of you might resolve to take a step forward into becoming a freelancer. With the way the economy has been, it wouldn't be too surprising if the freelancer ranks grow in the next few months. Here are a few tips to get you started. Read More

Making a list of any kind is deadly. You miss people. You upset people. You exclude people. Lists are downright dangerous. And yet, I want to show you 8 bloggers that you should be reading, if you're not already. How about this: if you think your blog or someone you admire is should be on the radar for 2009, feel free to add a link to it in the co Read More

Recessions naturally inject fear and panic, which is only heightened by every discussion of market losses, layoffs, bailouts, and somber predictions. We're only human after all; of course everything affects us personally and emotionally. Fear is not a catalyst for productivity however. Read More

Your goal as a business owner is to get your product in front of as many would be consumers as you can—but how do you go about doing that most effectively? Read on to find out— Read More

Advertising direct mail takes many forms: envelope packages, self-mailers, catalogs, magalogs, flyers, postcards, and more. That's one of the advantages of direct mail. Let's take a quick look at how to write and design the granddaddy of all direct mail formats, the classic direct mail package. Read More

When it comes to word-of-mouth communications about personal finance, a small group comprising 11.5% of the US adult population is the key influencer for the majority of other people. Though people in this segment of approximately 25.4 million mirror the typical American adult in terms of average age (45.4) and have only a 4% higher annual inc Read More

In the typical growth path of a small business, certain functions, like information technology, end up getting handled part-time by the owner as the business grows. Many business owners don't have the technology background to know what they may be missing out on. How do you convince the business owner that it's time to bring in profession Read More

Most of you have a website; some of you may even have an outstanding website. Yet many of you are not getting the most from your website, which defies all logic. After all, you invested your valuable time, and likely a reasonable amount of money in your website design, so shouldn't you see a return on your investment? Read More

Amid all the gloom out there, a new survey actually points to some positive signs for small businesses — and for those people thinking of hanging their own shingle for the first time. Payroll administrator SurePayroll, which conducts a monthly survey tracking small-business optimism and hiring trends, found that small businesses increased their Read More