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Maybe you should do what Kim Hayes did. Read More

Foreign words bring new life to advertising copy Read More

Business is slowing down in most industries. Job loss is approaching record numbers. Access to credit has all but dried up. Common sense says that now is the time to tighten the purse strings and hunker down to weather the impending storm, but common sense is wrong. So why is right now the perfect time to increase your advertising? Read More

Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social networking." The article goes on to say that marketers are going back to the basics with an emphasis on addressing four areas: customer satisfactio Read More

As we know, this recession's going to be pretty serious. We've already seeing very significant drops in the value of companies, we've already got debt coming out of the system, and deflating asset values. Read the full article on http://cmypitch.com Read More

Elevate Blog book review of 100 Best Business Books of All Time by Jack Covert and Todd Sattersten of 800 CEO Read Read More

Time to get moving, it looks like February, but it feels like April, unless you get on track with prospecting. Read More

Depending on your situation or pressures, you will act differently: The Good. The Bad. The Ugly. See if you recognize yourself. Read More

Many visitors pass by and only a minority will address to you or show any sign of interest. As the goal of any trade show is lead generation and customer retention, you are not achieving any of these goals. Even though there must be several potential customers amongst the people in the passing crowd there is no interest. If you don't act, nothi Read More

Example of creating a new business concept that that has the possibility of making money. Read More