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Top Marketing and Business Books of 2007 by Marketing Prowess

Every December I start getting excited. Not for Santa Claus or Rudolf, not for a New Years Eve or Christmas caroling, but for John Moore's (Brand Autopsy fame) annual list of Marketing Book Awards. In the spirit of the Brand Autopsy list, we have created our own Marketing Prowess Top Read More

If you think you know the best day or time to follow up on a Web-generated lead, you're probably wrong. Here's a peek at one marketer's results from a study on this issue. Read More

Many entrepreneurs believe a bunch of myths about entrepreneurship, so here are ten of the most common and the realities that bust them: Read More

Community banks often have the edge in securing small-business clients because of the personal attention they can provide and the knowledge they have of their market; many have bankers who have worked in the same market for more than 30 years. These types of banks offer a full range of services and are able to make decisions locally, based on the Read More

A White House plan to boost the nation's sagging economy will do little to help small businesses over the long haul, critics say. The proposed plan, which includes up to $145 billion in temporary tax cuts, is aimed at encouraging business owners to "expand their operations, create new jobs and inject new energy into our economy," President Bush Read More

For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications.

Overall, 27% of total adults survey said they t Read More

Return Path's 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. Read More

Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples. Read More

Forced ranking is a controversial workforce management tool that uses intense yearly evaluations to identify a company's best and worst performing employees, using person-to-person comparisons. In theory, each ranking will improve the quality of the workforce. Top managers rank workers into three categories: The top 20% are the "A" players, the Read More

New research from The Nielsen Company finds that half (49 percent) of U.S. consumers are reducing their spending to compensate for rising gas prices, up four points from June 2007. Consumers are also battling high gas prices by combining shopping trips and errands (70 percent), eating out less (41 percent) and staying home more often (39 percent). Read More