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I’m sure all of you are convinced that your new business will create the next trend and ride the wave to success, but the reality is that most startups fail, so anticipating future trends is clearly harder than it seems. In my experience, it takes more than a gut feel, so predicting breakthrough ch Read More

"Book Recommendation" is a new segment I've started to talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there.

In this episode, I recommend Mindset Read More

As the COVID-19 pandemic continues around the world, many people will find themselves working from home. Working from home may not be easy for everyone and there will be an adjustment period before workers are settled in. Much of the structure going to a workplace provides is absent when working fr Read More

Check out what one franchisor is doing to help their franchisees stay front and center in their local communities. The importance of community marketing during a pandemic is crucial! Read More

Millennials, those born roughly between 1980 and 2000, are an ever-increasing part of the workforce as even the youngest members start to graduate college, technical school, or high school and look for jobs. Knowing how to effectively manage and market to this generation can help your business keep Read More