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Do you Use or Own Everything you Promote? You Should. I really can’t stress how important this is! Read More

Social media has become a huge part of online marketing today, and for good reason. Nearly everybody has a presence on at least one social networking site while most people have accounts on multiple sites and check in on a daily (or even hourly!) basis. Social media is where the people are, which m Read More

In my opinion, a website owner or marketing manager should reevaluate their link building efforts at least once a year. It’s important to ensure that your link profile is as diverse and natural looking as possible and a link analysis will help keep your efforts on track. Read More

Even the simplest businesses cost money. Start one on your own terms; here’s how. There are many different ways to acquire financing, so preparation and research will pay off well for you. Before searching for financing, it is a good idea to see what grants and subsidies you might qualify for. They Read More

Repurposing content is an essential element of an effective content marketing mix, as it can make you more omnipotent in the marketplace. This is the definitive guide to content repurposing. Read More

New Year resolutions tend to focus on the negative, on what needs to be removed, changed or otherwise altered to make things in some way better. Instead of this wasteful and depressing exercise how about focussing on what went well with customer engagement in 2012, and focussing on plans to improve Read More

Are your social media initiatives working as planned? Are you satisfied with the results or are you wanting more from your efforts? For small business operators and entrepreneurs, platforms such as Twitter, Facebook, LinkedIn and Google Plus can play an important role in helping these people make a Read More

When I first ventured into e-commerce, I was incredibly leery of starting a product-based store. I had a friend who had grown a great store, only to be undercut by Amazon. How could I ever compete with their prices? Find out in this post. Read More

A summary of the key features of the Fiscal Cliff American Taxpayer Relief Act of 2012 and what they mean for you. Read More

Tom Szaky dropped out of Princeton to pursue his business venture- worm poop. A decade later TerraCycle is a $15 million a year business. And the graffiti is pretty amazing! Read More