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It used to be a business had to worry only about two types of media, but now there is paid, earned, owned, and shared media. Marketing and PR expert Gini Dietrich takes a look at what these four types mean, how they differ, and which you should be using to grow your business. Read More

How barcode technology in the education industry saves time and money and puts resources where they belong - back in the classroom. Read More

Entrepreneurs have to know when and how to say ‘no,’ and be good at delivering the message. All startup leaders are besieged with requests for their time, attention, talent, money, or influence, and sometimes even good requests won’t fit into the time and energy you have available. Read More

This article explains what a Gravatar is and why you need to get a Gravatar so you will stop being Faceless whenever or where ever you leave comments online. Read More

Deputy is a people management platform meant to help business owners and managers keep track of their employees. Employee management is a multifaceted issue, which is why Deputy offers advanced features that go far beyond most basic communication and scheduling systems. Business owners and managers Read More

When a visitor takes action on your website (e.g. a sale, contact or sign-up) that's a conversion. Here's 1 simple trick to increase your website conversion rate. Read More

So.. why i decided to write this post? Is this website doomed? Too young blog? No backlinks from authority sources? No SEO? Bad keywords? Too much competition? Low quality content? What else? We could speak and discuss here forever about how to boost / improve /increase etc… so what’s the real ans Read More

You may be using online surveys to conduct market research, but you may not have thought of another potential application for the data you collect: unique content. Read More

Jerry Pollio, a professional franchise consultant, starts down the path of franchise ownership himself. He shares the steps he is taking as he researches several franchise opportunities and performs the necessary due diligence. Read More

A few weeks ago I watched Three Stars, a documentary about some truly remarkable restaurants. Their chefs have all received the coveted Michelin Three Stars, a designation that sets them apart as the best in the world.

As I watched the documentary, I realized that these premier chefs were unassu Read More