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New research suggests that companies which use integrated search and social advertising get better results than those that use the channels separately. Customers who clicked on ads in both search and social were more than twice as likely to convert as those that clicked on search ads alone. Read More

When it comes to lead generation, online media is one of the most powerful tools at a brand’s disposal. To get the most out of online media, however, brands must use a variety of strategies. In general, these strategies will fall under one of three categories: owned media, paid media and earned med Read More

Google+ is “essentially ending its competition with other social networks like Facebook and Twitter”.
However, this is strongly denied by an unnamed Google representative, who said that the news has no impact on the future of the social media site at all. Read More

The introduction of ad extensions to Google’s AdRank are ensuring that AdWords is now more competitive than ever. This post will look at how to create ad extensions. Read More

Previously, Google used two key metrics to calculate AdRank – the maximum CPC bid and the Quality Score of the ad – in order to determine how high the ad should be placed. Now, Google has added ad extensions into the mix, so the algorithms use three key factors, rather than two. Read More

The past year has seen a huge rise in the popularity of personalisation marketing, as brands come to realise that there are ever increasing ways of reaching customers through various devices. The meteoric rise of mobile and tablet devices means we can reach shoppers in real time. Read More

Google has come in for a lot of criticism in recent times, thanks to the overhaul that the search engine giant has given its algorithms. However, most of us still consider Google to be the be all and end all when it comes to SEO. Will Bing ever take over from the search machine that is Google? Read More

if you have a local business that relies on a certain amount of footfall, then you need to carry out local SEO in order to be found before the competition. With this in mind, you will of course need to use tools, if you’re going to get the most from your local SEO efforts. Read More

If your business relies on local people for its trade and you also have a website, then it’s essential that you carry out local SEO in order for your customers, both existing and potential, to find you. However, local SEO is not the same as national or international, there's more to consider locall Read More

Effective social media strategy has the potential to reach far beyond simply gaining exposure and broadcasting messages about your brand. The following tips can help you expand your social media presence, drive traffic to your website, convert visitors and nurture customer relationships.
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