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2013 is known as the year digital marketing skyrocketed with 20% of organisations incorporating digital marketing into each marketing function. 73% of advertising reported they used social media ads. Do you understand how Google AdWords works? Read More

The idea of content marketing is nothing new, it’s been ‘the next big thing’ for some years now but despite that particular label, it’s firmly entrenched in many businesses as the way forward when it comes to internet visibility. In 2014, big brands are ramping up their content marketing efforts. Read More

Having a Facebook page for your business is one of the most important strategies you need to undertake. Facebook has more global users than any other social network, so not exploiting a Facebook page would be inadvisable. With Facebook Insights you can keep a closer eye on your target audience, who Read More

LinkedIn remains the elephant in the room for business to business results and for establishing yourself within your professional industry. But how should you use it? Before you post to LinkedIn, here are 5 important LinkedIn post tips for businesses. Read More

The Google landscape has changed dramatically in recent years, but it’s fair to say that search engine technology is improving all the time. But that means SEO companies and webmasters in general need to consistently adopt different strategies to make the most of the latest algorithms. In 2014, you Read More

Whilst sometimes it seems that there’s a new social network popping up every minute of the day, many of which fade swiftly into obscurity, some niche networks are more than worth taking a look at. This is especially true if you have a specific audience to address, or even a skillset that you want t Read More

Developing a comprehensive content marketing campaign is challenging, but the results of trying to actively engage readers on a deeper level is more valuable than other forms of advertising. Read More

Nearly ten years ago Facebook was launched and changed the way we interacted with the internet. If you have trouble keeping pace now, look out! Teenagers - the driving force behind social media - will soon change the pace again. Read More

Google is making their push to swap everyone from Classic Analytics to Universal Analytics. This means most of us will be faced with a decision: upgrade now and get used to the system or out it off as long as possible. Before making the decision, find out exactly what it means... Read More

Much is being made today about the characteristics of engaging content and its value as a marketing tool. The interest is driven mainly by the fact that the biggest search engine of them all, our dear friends, Google, do themselves place a lot of importance on the subject. Of course, when it comes Read More