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So, we're nearly there.

On the home stretch now.

But I had someone ask me why there was only 3 points made yesterday.

Just so everybody is aware, I'm listing 3 "crucial marketing mistakes I've made" each day of this week... which is a total of 15. (3 x 5 =15 agreed?) Read More

I’ve been lucky to have some great bosses over the years (hat-tip to Anita) but I’ve also had some really bad ones. Dealing with difficult or nightmare bosses can be both physically and emotionally draining and unfortunately it can also have a direct impact on your career and your effectiveness. Read More

Last weekend saw a fair amount of discussion going on amongst SEOs, thanks to the latest algorithm update, Panda 4.1. The update has been rolled out slowly since September 25th and according to Barry Schwartz writing for Search Engine Land, it’s still being rolled out now. Read More

The previous Pinterest analytics were very basic and really not much use, tracking was much easier to look at as a whole through Google Analytics. Now though, more detailed analytics from the social media site give businesses the opportunity to:

View detailed data on who engages with pins
See g Read More

Anyone who’s ever dipped their toe into the digital marketing pool will have come across the terms Domain Authority and PageRank before. They are the way that the quality of a website is determined by Moz and Google respectively. But what do they mean? Are they accurate and what can you do to influ Read More

Just because we have the tools to make marketing automation fit around our busy lives, does not mean we can leave them to it. Sure if you don’t want to come across like a robot, churning out posts, articles and emails day after day then go for it. Most of us would like to appear human, surely that Read More

We tried various ways over the years to create a better customer acquisition strategy, but none worked as well as some of the hacks highlighted in this article. Read More

There's a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It's true that a new business Twitter ac Read More

In this post-a guest post, Laura Petrolino, from Arment Dietrich @spinsucks, discusses how to find and use customer motivation in your communications strategy. Small business owners need to read this one. Read More

Last week, UK bakery Greggs found itself on the wrong end of an internet prank (or possibly it was malicious) when its Google Places listing appeared with an altered logo. Underneath the logo itself, embedded in the image, new text had been added which read “serving s*** to scum for 70 years.” Read More