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Primarily aimed at developers, this article is pitched at an introductory level but ventures into advanced territory. The main points covered include: A general introduction to SEO and where it fits in overall web marketing, and The importance of understanding the business goals of a web site. Read More

When SEO practices first evolved in the mid 90′s they were really just working through the loopholes in Google’s search algorithm. In most cases, it wasn’t an evil plan or a deliberate attempt to game the system but it also wasn’t in line with Google’s desire to serve up useful search results. Read More

LinkedIn has recently started allowing users to post long form blogs directly onto its site. This is not a new feature, but up until recently it was only very specific users that could post their thoughts.
Now it allows the generic user to post his or her thoughts and advice in a blog style f Read More

Growth hacking is not just a marketing strategy. The focus is on users and growth; where the users are and when they are there. This data-inspired approach may see the end of traditional marketing such as brochures and press releases. Read More

An explanation of WhatsApp and why Google is so interested in it. Was it really just to keep it out of Facebook's hands? Read More

Google’s algorithm is complex and ever changing – but some of the basics stay the same. Here is a great infographic from Neil Patel at QuickSprout. Read More

We all know by now that social media is a valuable part of any online marketer’s arsenal, but many believe that it has little to no value with regards to conversions. However, studies found that four in ten social media users have bought something online after sharing the product on Twitter, Facebo Read More

The increasingly omnipotent Google has introduced a number of new features over the last year or so to its Google+ platform. Here’s one you may have heard of but not necessarily investigated too deeply: Hangouts on Air, allowing users to broadcast live video from their Google+ account via YouTube. Read More

Despite Google's algorithm changes, keyword research has stayed pretty consistent for inbound marketers looking to optimize for search. Here we lay out a process you can use to establish a strong keyword strategy to narrow down a list of terms you want to rank for. Read More

Does your business use Google Authorship? It won’t cost your business a single dime. If your business does not currently use Google Authorship, it is missing out on a major marketing opportunity. Here’s what your company needs to know to get started and make the most of Google Authorship. Read More