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As an angel investor and a mentor to aspiring entrepreneurs, I’m always disappointed to see founders who seem stressed out most of the time, and more annoyed than energized by the abundance of challenges they see in building their startup. The entrepreneurial lifestyle is a tough one under the best Read More

Cryptocurrency appears to be the hottest new way of moving money across the internet. Bitcoin has gotten a lot of hype, and perhaps could be called a “craze”. Is it simply a passing fad or will it grow in value and stick around for the long haul in our world of rapidly growing technology? Read More

The time has come again! And this time it’s the online merchants who gets the biggest gift from Facebook. Facebook has just announced its new feature ‘BUY’ button that will allow social media users buy products directly from the news feed. Read More

Big data is more than a buzzword; it’s powerful stuff. Big data refers, of course, to a high volume of data that needs a lot of computing power to make sense of. Let me show you five methods for making better use of the data that you likely already have in your business--or that you could inexpensi Read More

It’s emerged that social network Facebook conducted an experiment into its users’ emotions and the effect of posts on them. The study ran for a week and the site deliberately skewed the appearance of users’ newsfeeds to look at the effect of positive and negative posts. Anger ensued. Read More

A lot of businesses post regularly on Facebook. With so many stats to consider, do you know what they really mean? Today we are going to look at improving your social media planning strategy, focusing on recent data relating to post frequency and effectiveness by day and time. Read More

Most marketers & SEO professionals have a good understanding of the way that the web works and websites are built, but often there are miscommunication issues when dealing with web designers. Let’s have a look at how you can more effectively deal with miscommunication issues with designers. Read More

Research shows that search gods Google purports that sometimes if you publish a lot of content, the bounce rate on your site may not actually reflect how well people are engaging with your blog. Here we explain bounce rates and how to reduce them.
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This week Google announced the rollout of the Panda 4.0 update, which is expected to be a major algorithm change, alongside the rollout of the Payday Loan 2.0 algorithm. Also, auction site eBay, revealed that it suffered a major data breach, which has resulted in the threat of investigations from m Read More

The new feature was rolled out in January this year. Custom Audiences allows businesses and marketers to retarget followers who have previously visited the company website or mobile app. It also allows you to combine data such as email, purchasing information and CRM information with Facebook’s tar Read More