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Blogging can be one of the most effective marketing tools for the small business owner. It's easy to start, it's easy to maintain and it's easy to leverage in enhancing your marketing mix. To that end, here are 11 reasons why your business needs a blog. Read More

If you're ready to take the plunge, congratulations! Setting up your small business blog isn't a painful process, but you should be ready to explore why you want to blog, research which platform is right for you, define how you want to reach your readers, and understand that you'll need keep your blog current. Read More

To many of us here in the U.S. and in many reaches of the globe, just when we think the recession is about to let up the skies darken again. There's no telling how long we're going to be in this period of lost jobs and slow business, so if you haven't done so already, you might want to start thinking about making the best of it. How can you get Read More

How do you creat great content that is alluring to the general public and your potential clients? The simple answer would be keyword rich content and industry news. Oh yes, keyword rich writing. We all love it. There is something deeper that tends to push one blog past the other in terms of the public attention deficit disorder: Authenticity. Read More

If your business isn't using Twitter, you're missing out on these 10 powerful strategies. Read More

Great overview on Kiva's small business gift program, but links to other useful peer-to-peer lending programs. Search the site for key terms. Read More

One of the big questions that small businesses wrestle with right now is not whether they should participate in social media, but how to do it ways that make sense, show some return, and don't drive them crazy. Read More

Too few companies know and too few states participate in this program that helps avoid layoffs while reducing hours. Read More

One of the major obstacles that small business owners have to overcome is the need to fully staff a business while having a limited payroll. This challenge can force small business owners to overlook key positions within their organization... Read More

It is hard building a business and even harder keeping up with all the technologies that go into participating in “Social Media” to help support and promote your business. I haven't even touched upon how many personal accounts you might have that don't stray or even worse, blend into your work life. There are so many articles written on work-life Read More