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If you want to get more readers you need to create killer headlines. Here is a downloadable PDF that contains 102 fill-in-the-blanks, tried and tested headline formulas. Read More

Image a highly visible executive at a large private firm announcing she will stop using irony and parody in her blog posts. Her intention was to use wit to further her point although some readers misunderstood her humor. As a gesture to her readers she writes that going forward she will focus her tone on clarity of message with the goal of forging Read More

SOLE-TRADERS and smaller businesses are the most vulnerable potential victims of the expected swine-flu pandemic. There's a lot of information about at the moment on how enterprises should prepare themselves to weather a global swine flu outbreak should the current situation worsen. Most of this is aimed at large organisations rather than the s Read More

What is it about your use of Twitter, or blogging, or Facebook, or video, or any other combination of social media tools and tactics ,that you believe makes them actually work for your small business? What does not work? How do you manage your time around all this? Here are some answers to these questions. Read More

This month, I'm going to share with you some of the tools that you can implement now so that next summer, you can take a major part (if not all) of the summer off. I've tried to take a summer off before, but because business development is fun for me, I start to 'Jones' for it, if I'm not doing it. Instead, what I do is ensure my existing models a Read More

There are all kinds of small business owners in Russia. Some of them operate clubs and restaurants, some run Western-style advertisement, IT or legal consulting businesses, some are fixing teeth or noses, some are building homes, some repair cars, some grow tomatoes and wheat and many operate retail shops selling food, clothing, cars, antiques, or Read More

Let's face it, as a business tool twitter gets a lot more interesting when you are following people who have conversations and point to content that you find relevant for your business or industry. But, on the surface, finding people related to your business can prove a little challenging using the built in twitter search tools. You can easily use Read More

Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in and saying, "Hey, can I join the party, too?" Several factors can affect whether you're accepted into the community, or left on the outside loo Read More

This column from small business expert Steve Strauss examines tips for small business automation using computer technology to do things like generating response e-mails, sending out invoices and even automating your basic sales through eCommerce. Strauss's argument? Automating some functions you and your staff are spending time on now will allow Read More

nterest in Linkedin from lawyers, accountants and other professionals has taken off recently. And it makes sense. Despite the hype over Twitter and Facebook, Linkedin offers the greatest opportunity for professionals to make connections that lead to business. Never one to skip jumping on a bandwagon, here are my top 10 Linkedin tips for pro Read More