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The ability to sell requires a strong ability to diagnose the client’s problems and challenges. By diagnosing their problems and challenges, and by developing a full understanding of their root causes, the professional salesperson can build a solution that perfectly matches the client’s needs, improving their performance and providing them with the outcome they desire. Read More

Interested in a new way to generate leads with white papers? Consider the "video" white paper. For companies that employ them, this novel approach to white paper marketing can generate a substantial number of incremental leads for the cost of about two standard white papers.

This post will show you how one company substantially increased the number of downloads for their white papers and incr Read More

The effects of the economy are beginning to devastate many in the brick-n-mortar sector. Could the compiling closings bring another "perfect storm" to our fragile economy?!? Read More

One of the ongoing debates with white paper marketing is whether to require user registration for your white paper or to offer it as a free download.

This blog post will provide you with some valuable advice on how to use both methods as a way to measure which tactic is more effective in generating high quality leads and new business opportunities. Read More

Here are 10 "awesome" technology tips for small business growth from SCORE via smallbiztechnology.com. The tips are pretty general but it's easy to see how they can be put into practice with various specific tools. The suggestions are less step by step instructions than important tips that will help you get into the right mindset when considering how to move forward with plans to use technology i Read More

How lessons learnt during martial arts training can be applied to business. Even if you don't do martial arts - there is some learning here for everyone! Read More

An effective, yet inexpensive way to build awareness for your small business is to partner with other local businesses in your area. Read More

Receiving more Facebook Fan Page invitations than you can handle? Here's a Social Media Fable with a happy ending. And you get to pick the moral! Read More

juggleI know today’s short post might come as a surprise to regular readers of this blog, but even though I promote the heck out of social media use for small business, I see a dangerous side as well.

Some small business folks equate busy with business. The problem with social media usage is it can keep you really, really busy, without producing a dime of business. Read More

Real-time search is a hot topic right now and many claim that this is proof that social media is for real and here to stay. I agree with it adding additional validation that social media is going mainstream, but I have my doubts that real-time search will last, or at least become modified. Read More