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RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campa Read More

Small Business Trends is one of the market leading websites for small business owners and entrepreneurs. The site contains terrific articles by Anita Campbell, long time veteran publisher in this space. Recent post has encouraged biz owners to get to know one another and promote their business either via this post directly, or by submitting a pres Read More

The first flush of New Year's Resolutions has worn off. Are you still on task to meet your goals? Or is this going to be another year where your business runs you, instead of the other way around? Here are 12 things that Small Business Trend's Anita Campbell is doing this year to upgrade her business. Ask yourself if these ideas could apply Read More

Sometimes the simplesta sales techniques provide the best results! Read More

With 2009 shaping up to be a difficult year financially for nearly all businesses, this might be the first year you will need to consider hiring a commercial collection agency. Though there are about 4,000 firms that collect delinquent business debt, picking the right one for your business may mean recovering significant cash that can be injected Read More

WITH the economy in terrible shape, owners of small businesses could use a break. The tax code offers many to choose from, including some recent additions, and others may be on the way. Businesses received a batch of concessions late last year, when several measures that expired in 2007 were extended to cover 2008. These include a 20% credit on Read More

Entrepreneurs should be prepared to go after a piece of the gigantic stimulus plan pie. There will be all sorts of small businesses that might be able to take advantage — not just manufacturers and construction firms. It does take some homework to make sure you have proper registration and know where to look for contract opportunities. It's a g Read More

Nell Merlino, founder of Count Me In and host of the Make Mine a Million $ Business Race (M3 RACE), believes the creation and growth of women owned small businesses is a key part of how we are going to create hundreds of thousands of new jobs. The M3 RACE aims to help tens of thousands of women business owners grow their businesses to the mil Read More

Here's a recording of an actual sales phone call. Listen and learn. Read More

The author encourages readers to download a free e-book from www.salesbloggers.com. The book - entitled "How to Sell More by Reducing Risk" is the product of nine well known blog authors. Each author brings his own unique perspective to the same topic. A must read! Read More