For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.
If only they knew how to do it.
That's where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further rese
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Administrator voted on the following stories on BizSugar
The Secrets of Marketing in a Web 2.0 World
Posted by mona19 under MarketingFrom http://online.wsj.com 5822 days ago
Made Hot by: on December 19, 2008 4:46 pm
Craig's List founder Craig Newmark in rare, live interview
Posted by entrepreneur under Success StoriesFrom http://www.clubenetwork.com 5822 days ago
Made Hot by: on December 18, 2008 8:06 am
Craig's List founder Craig Newmark interviewed live about the early days and success of Craig's List, financing the business and bringing on management to take it to the next level.
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Ad Clutter Reduces Effectiveness, Degrades Brands
Posted by suzyQ under Online MarketingFrom http://www.marketingcharts.com 5822 days ago
Made Hot by: on December 18, 2008 6:32 am
Nearly 30% of online adults will immediately leave a website if they perceive it to be cluttered with ads, and more than 75% of those who remain on cluttered sites pay less attention to the ads there.
Cluttered sites not only annoy the audience, they diminish ad effectiveness and ultimately do a disservice to the publisher, the advertiser and
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Display Boosts Search Performance
Posted by suzyQ under Online MarketingFrom http://www.emarketer.com 5822 days ago
Made Hot by: on December 18, 2008 6:31 am
Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands.
Search clickers exposed to display advertising were 22% more
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Will Big Business Ruin Twitter
Posted by smallbizbee under MarketingFrom http://smallbizbee.com 5822 days ago
Made Hot by: on December 18, 2008 7:05 am
As big businesses begin to monetize their Twitter experience, will it essentially ruin the experience for individuals connecting with individuals?
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Law And Entrepreneurship
Posted by BizBox under Success StoriesFrom http://bizbox.slate.com 5822 days ago
Made Hot by: on December 18, 2008 8:06 am
An interview with David Feldman, an entrepreneur who found himself practicing law and decided to use his entrepreneurial skills to build his law firm.
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Company Profiles : our pick of the best new and emerging start-up companies : cmypitch.com
Posted by cmypitch under Success StoriesFrom http://cmypitch.com 5822 days ago
Made Hot by: on December 18, 2008 8:04 am
Here's a few start-ups from 2008 we think you will hearing about soon. cmypitch.com's round up of new and exciting start-ups.
Regularly updated - and we welcome ideas on any new start-ups that we should feature here. Let us know.
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Microsoft Issues Emergency Fix for IE
Posted by louienews under TechnologyFrom http://it.tmcnet.com 5822 days ago
Made Hot by: on December 18, 2008 6:32 am
Don't panic, but you may be exposing all of your information to hackers by using Microsoft's Internet Explorer. Ok, maybe there is room for panic, however don't fret about it too much because the company is uncharacteristically issuing an emergency fix outside their regularly scheduled release dates.
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Marketing Through a Recession: Stick to Your Strategy
Posted by rupalik under MarketingFrom http://marcom-writer-blog.com 5823 days ago
Made Hot by: on December 21, 2008 12:23 am
Why marketing is essential during a recession, and how you can use marketing to help your clients help their clients.
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Great Pitchers Win the Business Game
Posted by smallbizbee under StartupsFrom http://smallbizbee.com 5823 days ago
Made Hot by: on December 17, 2008 5:57 am
If you think you'll never have to pitch your company to someone because you don't plan on getting outside financing for your business, you're mistaken—
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