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Franchise consultant Joel Libava, exposes some urban legends concerning franchise failure rates... Read More

It's tempting to stick with the sales techniques that have worked for us in the past, but going that extra mile beguiles customers, sparking new interest in what we have to offer. Read More

“I don't know who the hell I am, I don't know what I want, except, I've got an insatiable appetite for life, and I want more, more, more!” As Vince McMahon utters these words, he sits atop a billion-dollar fortune, solid in his reputation as one of the most successful promoters of professional wrestling in world history. Read More

An interesting article for online marketing in a recession... Read More

So let's take a look at 27 commonly misused words. Some are common mistakes that can cost you when trying to keep a reader's attention. Others are more obscure and just interesting to know. Read More

A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches. In the "travel and tourism" category, display advertising engendered a 274% lift on both paid and organic search. A 260% lift was seen on searches in realm of "health," while "personal Read More

Small businesses are always searching for ways to differentiate themselves. But with fewer people out buying, some of the businesses are doing whatever they think will draw in customers. Holding special events also can be far less expensive than regular advertising. And in a slowing economy, advertising and marketing budgets typically get trim Read More

Generation Xers—Americans between the ages of 32 and 43—are plugged in and glued to their PCs. They can be a dream target for digital marketers, as long as those marketers understand Gen Xers' quirks. Read More

You've got a blog, you're getting into the education based, content rich, web presence thing, but sometimes you just can't think of anything to say. Don't worry, you're not alone and it's nothing to be ashamed of. Millions of marketers have begun to complain about the symptoms commonly diagnosed as Contentapation. Read More

Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which can also be known as the owner of the business or top sales person turned into the marketing person. But, here's a little flash - anyone associated with your business that comes into contact with a prospect or customer is performing Read More