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In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips. Read More

Paul is a former technology journalist who has become a leading thinker and speaker about Social Media. His first book, New Media Influencers, is the catalyst that moved many businesses to begin using social media. His new book, Secrets of Social Marketing, promises to help even more businesses. Read More

Pay per click budgeting is not a topic I thought you could devote a whole blog post to, when I first started doing PPC in 2004. But I was wrong. Here are the five most important budget-related topics in pay per click advertising: Read More

Tis the season for socializing at the annual office holiday party. As you attend the affair keep in mind that the company sponsored office party is still a business event. It is an extension of the workplace and provides social interaction at the business level. Below are some tips for using the company sponsored party to your career advantage. En Read More

Small businesses are notoriously lax about their collections processes. Many worry about imposing strict payment policies or chasing deadbeat customers for fear they'll lose potential business. What's more, collecting money generally isn't too problematic when times are good. But when the economy is bad, businesses that aren't savvy and ag Read More

Whether you are a search engine optimiser, a web master or you simply want to know how search engines work, you need to know about Google page rank. This article explains how Google determines trusted sites and elaborates on some of the factors in detail including the PageRank algorithm. Read More

Fitch Ratings is calling for the weakest holiday season in the past twenty years for retailers. For 2009, Fitch expects that these trends will continue as consumers curtail discretionary spending and look to maximize value. Emphasizing value is the key that I would take away from any of this. It's time to make customers understand what valu Read More

The Yahoo! Green study found that more than three-quarters (77%) of consumers consider themselves to be greenies and just over half (57%) have made green purchases in the past six months. But, that is not to say that all green consumers react the same way to ads which may create a quagmire for marketers. Here are a few tips. Read More

What happens when the insatiable drive for profits permeates the culture of an organization? Eventually you forget whose business you should be taking care of--just ask Office Depot. Here's can you do to avoid the high cost of broken trust. Read More

Peter Montoya, author of The Brand Called You, is the latest visitor to the BizBooks discussion series, hosted by Slate's BizBox. Submit a question before December 5th! Read More