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Creating effective online marketing is more important than ever — and it's not too late to maximize the effectiveness of your campaigns. Here are five ways online retailers can hit consumers' minds and wallets this holiday season: Read More

The following 41 quotes are not only awesome, they truly are timeless and a good reminder of the kind of character and fortitude it takes to be successful in business and life. Enjoy. Read More

How people build their business with little money and a lot of tenacity. Read More

Today your brand extends far beyond your web site. This "REPUTATION CLOUD" includes all of your active marketing but it also includes all that your customers and competitors say about you online. Facebook, eBay, Twitter, Myspace, and thousands of blogs and forums all offer you opportunities to promote (and defend) your products. Are your marke Read More

Reading books, blogs, and forums on the subject, the general consensus seems to be that there is a happy medium between undercutting the major competition without shooting so low that people wont take you seriously. I'll take you through the process I used in order to come up with my prices. Although this process is specifically for my business Read More

Women make up over half of the population and workforce and they influence the large majority of purchasing decisions. So why aren't women obtaining those same levels of success as men in the business world? Is a good-old boy network stifling women? Do women lack the skills, abilities or experience to reach higher levels of success in greater numb Read More

The majority of buyers said their cycle's duration was 6 months, or longer. The problem is that most marketers stop and start their marketing campaigns in less than 6 month increments. When they stop and start, they forfeit the continuity, consistency and engagement they've built up to that point and start over with a new campaign. Read More

Pay per click is an advertising laboratory. Every new account, every adgroup, every keyword, every ad is a test. There are no guarantees when you start - which keywords will work, which ads, which search networks, and so on. Everything's a test in the beginning. And no matter how long your account has been running, the way to improvement is always Read More

Many people (including some sales and marketing coaches) think selling is a matter of manipulating, pushing, or tricking customers. And some selling is just that. Con men and boiler room operations are at the extreme edge of persuasive communication, and they give the rest of it a bad name. Read More

An experienced California litigator shares the secrets of how she gets the other side's witnesses to open up during depositions--and how you can apply this powerful communication technique in all of your personal and professional relationships. Read More