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Almost every “start your own business” guide out there seems to have one piece of advice in common: you MUST have a business plan. In order to grow a successful business, they say, you need to have every aspect planned before you start. While I agree that this may be true for someone who will be launching a full-scale small business that they wil Read More

The thing with all this talk about social media and how it changes marketing is that I don't think you're going to like it. I don't think the end state is what most companies are thinking about. Google doesn't buy other companies because they seem neato. Pepsi doesn't want to talk with a few hundred people at a time, do they? It's just that all th Read More

It takes three times more effort to get business from a new customer than from an existing customer, yet we're all obsessed with pursuing the next deal. Read More

For those “DIY” companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips: Read More

Even the best managers can find themselves trapped in a labyrinth of accountability when they're not getting the results from their well-meaning but swamped employees. Paul Cherry shows managers how to get their team members to embrace accountability by uncovering how much and what kind of guidance they need to reach their goals. Read More

Recently I had the task fo creating a resource for direct marketers on social media marketing and print books are something many people rely on as a portable source of information. The challenge with print sources on internet marketing related topics of course, is that they can become outdated more quickly than other topics. As a result, I tried t Read More

Whether we like it or not, the current recession will separate the weak from the strong. For many businesses, I believe the deciding factor will be how well they recognize: The linchpin of an effective recessionary strategy is aggressive customer focus! Here are concrete suggestions on how you can recession-proof your business through better cust Read More

Out teach the competition to beat them. Jason fried of 37signals talks about how they sell more by out teaching the competition. He allays fears that if you put your 'secrets' out, your competition will copy them. Somehow, that's counter intuitive but true. Read More

Billions of federal bailout dollars are flooding the financial system, credit markets are loosening and many banks say they are ready to lend. But a crucial piece needed to solve the credit crisis is still missing: borrowers. With the economy slowing, banks are seeing a big decline in the number of people seeking loans because nervous consumers Read More

When it comes to online advertising, two of your options are search engine advertising and display advertising. Another option is to use both. The walls of the holidays are gradually closing in on small businesses, and online advertising efforts should probably be at their highest rank in priority as they have been for the entire year. With th Read More