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One of the most profitable times of the year for retailers is here: the back-to-school season. But back-to-school these days means more than just pencils, notebooks, and paper. Electronic devices such as laptops and tablets are a huge part of back to school shopping. And for college students—who ma Read More

If you want more business (and what entrepreneur doesn’t?), then you know you need to get more leads. Here are eight simple ways to effectively generate more leads for your business. Read More

For a small business, dry spells can be a big concern, especially when it comes to cash flow. Aside from surviving a dry spell, here are some ideas for making them work in your favor and even help you grow and operate your business more efficiently. Read More

You use mobile apps. So do your customers, and your staff. It’s only logical that your business could benefit from its own mobile app, too.

Or is it? Read More

What went wrong and what can you as an entrepreneur learn from the lesson of Secret?Startups fail all the time, but what made the fall of social media app Secret so interesting was that the company, which was launched in February 2014, had raised $25 million last July from investors and at one poin Read More

We’ve all been there. You click on a blog post about marketing tips ... or the latest attempts to colonize Mars (whatever strikes your interest). You skim the article for a few seconds, and then you click that back arrow so fast, it’s like you were never there.

So to help you figure out why it's Read More

Disconnecting from your business to take a real vacation (that doesn’t involve logging onto your laptop, checking email or following up with staff and key clients on the daily isn’t an easy feat, but it may be more important to your long-term success than an “always on” mentality. Read More

Marketing is key to business growth. I’d argue it’s one of the most critical factors since whether you’re selling the coolest products or offering killer services, if consumers don’t know you exist, you’re not going to be in business for very long. There are many ways to create buzz, including one, Read More

You work hard enough. And there’s a limit to how much more effort you can put into your small business. At some point, you are going to have to find a better way to get things done. With that in mind, here is a list of seven simple strategies which have proven to be effective for successful small-b Read More

With a new school year nearly upon us, it seemed like a good time to brush up on some basics to ensure that your B2B marketing plan is A+ material.
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