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When there is a change to any element in your promise to an international client, you need to immediately stop and think of your international client. Usually the your best option is to immediately be honest and upfront with your international client. Here is why. Read More

For more international sales, different cultures need different marketing strategies. This is why cross-cultural marketing is marketing through segmentation. Read More

This is a story of how I was able to get my daughters to get beyond their fear of flying to have a vacation of a lifetime and the similarities in some cross-cultural hurdles. Read More

Some businesses lose sales because their international clients do not have the same understanding or expectation of what is offered or promised. As usual the cultprit is cross-cultural differences. Here is how to begin to improve your cross-cultural explanation skills. Read More

Cultural differences mean that our clients might have different expectations than we expect. An accurate appreciation of your international clients' expectations can help you improve your international marketing, but it can also help you to establish a good foundation for trust. Read More

It is natural for international clients to be curious or nervous and they may have a certain apprehension about doing business abroad if this is their first time, or if it is the first time they are doing business with you. An easy way to build trust is to deliver what you promise. Read More

A simple question about whether your client is happy may not give you the feedback you would need to hear from your international clients. It is important to remember the cross-cultural communication challenges that stop you from learning more about your cross-cultural clients' expectations. Read More

Here are five tips for small business hit by natural disaster that may help you survive the worst that Mother Nature can visit upon your venture and employees. Guest Blogger Dawn Rivers Baker provides these suggestions in a recent post at Small Business CEO about how to deal with the ultimate unpredictability in business. Hopefully, you will never Read More

It's an age-old question in the advertising world: how much of my hard-earned money should I put into marketing my business and building more sales? Ask any marketing expert and they'll tell you a different story. Read More

If you're running a small business, you may have often wondered how to read your customer's mind. Now you can, thanks to this handy podcast from Inc.com. Rod Kurtz interviews Inc. Magazine senior editor Bobbie Gossage about online tools you can use to find out what people are saying about your business. The conversation ranges over a collection Read More