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Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths.” “Contrary to many common assumptions, Boomers are making retirement obsolete, are very savvy about Read More

Market research (especially customer-focused research) must be taken with a sizable grain of proverbial salt. Here are four reasons why. Read More

Much of the valuable online-ad real estate is sold the old-fashioned way: through a salesperson. But now start-ups and major Internet players such as Facebook Inc. are giving advertisers the option of planning, buying and tracking online-ad campaigns all on their own. Just as the ability to buy plane tickets online steered business away from tr Read More

If your sales success isn't where it ought to be, you may be operating under the weight of one or more persistent (and pernicious) myths about selling. Here they are: Read More

Get your folk to come to work in their underwear? That would work in the United States (NOT). Read More

In this article I'd like to talk about your overall strategy you should have to gain repeat visitors to your site. It's one thing to get them there, but if you lose them — your efforts may have been worked hard on, but the long term results are minimal at best. Read More

"Discovery consists of looking at the same thing as everyone else and thinking something different." The quote is attributed to the Nobel prize winning physician Albert Szent-Györgyi. How do you look at something different? One method I'd recommend is to "scamper." Yes,hopping around like a small animal or child *is* fun, that's not what Read More

According to Opinion Research, what annoys employees more than anything else is poor communication. And unhappy employees can do more damage to your business than you might imagine. Read More

With all the talk about blogging and social media lately, you'd think there was nothing left to do in the world of search engine optimization. But sometimes the best way to give your site a boost is to go back to basics. Whether it's a refresher or your first shot at optimizing your site, here's a trip down content revitalization lane. Read More

How the Memphis Grizzlies connects with its fans. Read More