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The risk/reward ratio is higher with new hires at small companies. The cost of a mis-hire is considered to be, on average, 3-4 times their annual salary. The cost of mis-hire at a small company can exceed that and quickly reach — the entire company. On the other hand, the reward from a great new hire at a small company can be—the entire company Read More

Few would question this simple truth: Businesses must differentiate. Growth, profit—survival, even—hinge on their ability to set themselves apart from competition. But is the common wisdom correct? Is most everything you've read and heard about differentiation wrong? Read More

How to get your business' location listed in Google Maps so that it shows in Google's universal search results for local searches. Read More

How the weekly argument on American Chopper illustrates the real-world conflict between personality types at work - and how you can help eliminate the conflict. Read More

So you've heard the buzz going around the office? Heard the news, Wall Street, Congress, and your perhaps your neighbors? The economy has hit some tough times, it's true. However, this doesn't have to be the end, or a stifling factor in your own business. There are a million ways to effectively market for cheaper than you think. Often times, the c Read More

One blogger thinks small businesses should be wary of having too much Google in their operations. Google Apps and AdSense as poor choices for small businesses? It's a surprising opinion to have, as Google made these services partially to address the SMB marketplace. Yet Matt McGee suggested small businesses avoid those and a couple of othe Read More

Denny Hatch, direct marketing guru, describes his unpleasant Kindle moment. "My Kindle arrived last week, and, in a word, Amazon's fulfillment stinks." Read More

A great starter guide to onsite search engine optimization for small business owners. Read More

Wikipedia has opened the virtual floodgates allowing nearly anyone the opportunity to create and edit content that is viewed by throngs of people worldwide. However, with this form of communication and knowledge-building comes several cues online marketers must take into consideration. Read More

Some things to think about that before you decide to chuck your existing job and take up blogging as a business. Read More