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So, you want to see your story on the front page of Digg.com do you? It's possible, but it takes some hard work. That's why you should be careful when trying to use social media news sites like Digg and Reddit as part of your marketing strategy. Read More

Although HR departments should be aware of questions that are illegal to ask prospective employees, some hiring managers aren't so savvy. Many illegal questions are easy for just about anyone with elementary social graces to avoid, but others might surprise you. Read More

And so, if you write ads in any way, shape, or form, and if you want to give yourself the biggest advantage you possibly can, find a copywriter or group of copywriters to look at your stuff before you send it out. Read More

Marketing to business owners has gotten tricky with credit markets tight and gas and food prices rising. Marketing adviser Warrillow & Co. recently surveyed 2,036 small businesses with fewer than 100 employees on their expectations and needs during a troubled economy. Nearly 60% say they expect the real volume of goods and/or services sold in Read More

Though 46% of US adults say they neither think nor act Green, the 2% who fall into the Green Advocates segment are among the most tech-savvy consumers, according to Mediamark Research & Intelligence's Survey of the American Consumer. The six consumer segments produced by MRI highlight differing attitudes toward the environment and actions take Read More

Many projects and products make promises that rely on faith and finger crossing, and when they fail they destroy customer trust. But making different promises, the way Apple and Google do, can wow your customers and increase their trust, loyalty, and satisfaction. Read More

In this day and age, where education means everything, I'm finding this generation is lacking in the basic skills and drive to succeed. They're out there floating, checking things out, and when the right fit presents itself, they make their move. It's amazing to me that they operate this way - "Maybe I'll try marketing. Maybe I'll try Read More

If you're just starting out in an online business or running your own blog, we don't know you (unless you are already famous with a ton of money to throw at Google or your pre-existing media resources, so we can find you faster). Read More

Productivity guru David Allen provides a different view on self management. Read More

Everybody is a customer. That includes you. No matter how much or how little shopping you do, you must be doing some, and giving somebody your business. Try this: Every time you deal with a business, whether it be doing some grocery shopping at the Super Wal-Mart, ordering a necklace online, or simply depositing some money into your checking a Read More