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Do marketers now need to consider capitalization of keywords and phrases in order to determine their search rankings? Google documentation relating to web search clearly states that searches are not case-sensitive. They provide an example stating that “searches for george washington, George Washington, and gEoRgE wAsHiNgToN will all return the Read More

Small-business owners have an incredible amount to juggle, but typically don't have the budget to hire even temporary help. SerebraConnect is a service that helps individuals, corporations and governments outsource tasks to skilled workers in developing nations. That's where we come in. We post our business need on SerebraConnect, then w Read More

Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study. Among the findings of the study: Over half (56%) of internet-using newspaper readers researched or purchased at Read More

Many managers assume that when a worker takes a "duvet" or "mental health" day it is because they are simply being lazy or not committed to their job. But it may in fact be a warning signal that they are working too hard or in the midst of a family or relationship crisis. A survey of more than 1,000 U.S workers by Chicago-based employee ass Read More

As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a pr Read More

Start understanding that the only consistent thing in life is change. If you want something to happen, no matter how little of a movement it is within your life, it will never take shape if you do not first embrace the change element behind it. Change is a great catalyst with a specialty to accelerate events and make all things possible. Once you Read More

Gas prices are rising, real estate is in a slump, and economic naysayers are having a field day. Do you allow yourself to get sucked into the negativity? Or are you focused on growing sales? Deborah Brown took a little trip around the Web to see what steps others are recommending to make your business thrive when the economy is struggling. Read More

We've all seen the usual success story: a 20-something programmer gets an idea, launches a website, and within months he's already got huge traffic, multi-million dollar exit options and an interview with Wired. All the traffic graphs go straight up without faltering even for a day. These types of stories have created an atmosphere in which no Read More

Startups have a hard time staying focused. It's the nature of the beast. The enthusiasm founders have for their startups can very quickly lead to chasing too many opportunities. The big risk? Running in every direction, chasing every lead, idea and opportunity only to realize at the end that you've made very little progress. And this might not Read More

Do you find it hard to engage with prospects or customers? If so, keep reading— I was recently on the phone with Jill Konrath, author of Selling to Big Companies. I explained a project I am working on and she said, with great excitement, “You MUST read this article I wrote.” What follows is perhaps one of the best lessons on why we fail t Read More