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Social networking sites are great ways to keep in touch with friends and acquaintances. But sometimes the usual ones can seem a bit childish and silly, more of an entertainment site than an actual professional networking site. LinkedIn is the social networking site for those who are looking to esta Read More

The internet has far more mass than any other form of mass media. Fine. I get it. Everybody gets it. It’s beside the point! Read More

Relying solely on offline or online efforts effectively cuts the legs out from what could be a very successful campaign. Read More

Digital marketing technology is proving that consumer behaviour is changing. This contradicts that age old saying that consumer behaviour is the hardest thing to change. The reason for that is because the old days couldn’t have predicted the introduction of and rise of, the internet. Read More

Whatever you upload now, may they be opinions, photos, videos, or any personal information, will still be available in the next fifty years no matter how hard you try to rid of them. Read More

How to choose the face of your business is one of the trickiest questions in advertising because the answer depends a lot on gut feel and history of the business. Essentially, there are two kinds of “Face of the Business”. The more traditional is one is by getting a “talent” or model. You come out Read More

Yes, you can build your business with only dream clients. In fact, if you are going to build a business, you are going to do so by serving your dream clients. Read More

Hopefully, if you read here regularily, you know that I’ve written about a wineclub startup called UncorkedVentures.com from California before and if you read here you may remember same, eh! We first blogged about them almost a full year ago here….and the gist of that post was that like many SMBs n Read More

Can the construction sector really benefit from having a Blog? Sure they can, what better way to promote construction developments with, photographs, written reports and maybe, even video?? Why not? let's use a little imagination? Why not?? Read More

I think its important sometimes to understand that to be successful and stand out, you have to break from what is considered the normal path. Read More