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Hiring employees for your small business can be among the most important decisions you make. This article from SmartMoney.com looks at some job interviewing skills that may help. Of course, a good practice is to hold off on hiring, especially for full-time employees, until you absolutely need them. Do what you can with outsourcing, part-time and c Read More

John Sternal, guest author at Small Business CEO, lays out some basic ideas about how your company can get PR. Frankly, from my perspective after 18 years on the other side as a reporter, his suggestions for getting stuff into the paper seem a bit naive. One of the key things anyone with something to promote must learn is that press, both traditio Read More

It's about time that the little guys (small business owners) get a break from all the retributive laws put in place to police the bad business practices the big guys (large corporations). This article highlights one of the more repellent ways small business owners have been penalized with huge fines by laws aimed at large corporations...But it se Read More

Po Bronson does a delightful job of inspiring in his book of the same title. At Fast Company, he goes a step further and debunks the myths he sees around people following their dreams -- which often means starting their own business. Worthwhile read. Read More

I commented on this post just a few minutes ago and I commend Ms. Lisa Barone for a job well done on presenting the benefits of guest blogging. Read More

Well.. this is an important question to ask. This is even more important to consider if you are a CEO. There has been quite a bit of chatter in the social media world pertaining to a CEO's use of social media. Should the overall leader in a company be involved in the online communication strategy being implemented by employees or an outside firm? Read More

Tim Ferris doesn't like the word marketing. Instead he explains to an audience at a seminar how he got his book on the bestsellers list just by persuading people to talk about him (which one could argue is marketing no matter what Tim decides to call it.) Watch this video for some of Tim's techniques on selling yourself and by extension your pro Read More

We couldn't agree more. That's exactly how we approach SEO audits, they're a diagnosis. You have a horrible, gaping wound and we're here to fix it. There isn't a fool proof system in place for what we do and we don't have some trademarked, five step diagnostic process we follow. We've been doing this for a long time and don't need some proprietary Read More

Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, making it the pivot point for all your marketing. And you want to treat your website that way. Read More

The European Union promotes entrepreneurship across Europe and informs entrepreneurs about support available for them at European, national and local level. Read More