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A study found that small businesses, already burdened by high health care costs, could save money under a mandate to purchase coverage for employees. Read More

Ever Googled your own name? Most people have at some point, and there's a good chance your customers have Googled your name, too. Make sure what they find about you in Google makes them want to do business with you. Read More

There are times when blogging seems easy. Natural. Maybe even like breathing. Other times though when it's hard. Awkward. Perhaps you feel like you've become a stranger on your own blog. Or that there's nothing more you can add to the words that pour out into the blogosphere, day after busy posting day. Perhaps it starts to feel like you'r Read More

For many decades, perhaps the most successful client development strategy for both professional service firms and individual professionals has been one of focusing on a small number of high value clients. More recently, strategies have focused on building large "follower" lists - e.g. for email marketing purposes. Either strategy can work Read More

New book launch: A Lawyer's Guide to Creating a Marketing Habit in 21 Days. It's an excellent book - and for 48 hours you can get 34 free gifts when you buy it... Read More

Business owners get caught betting on the wrong hands (i.e. wrong opportunities). Don't chase opportunities for too long. The longer you chase the opportunity, the more likely you are to lose your time and money. Read More

Nearly every day now I see a new start up promising to help local small businesses advertise online better. To be sure, small businesses trying to promote themselves online have a lot of options. A few years ago it was OK to spend a great deal of effort trying to be in a lot of places at once. Today, not so. You'd be better off just sticking to a Read More

Nearly every new technology is hailed (at least by its creators) as one that will “revolutionize” this or that aspect of our lives. Upon closer examination, however, the hype is seldom warranted. Once in a while, though, a technology gets beyond vaporware and offers a solution so promising that widespread adoption seems all but certain. The follo Read More

Most think of marketing as advertising and most advertising is about getting a customer to buy your product or services. Of course, that's the end goal of business. However, marketing needs to educate your clients and prospects to be truly effective. Read More

Why Transparency Is Important In Business? Honestly, I am asking that to myself. I believe it is important but why and how? Well, I would love to share the lessons I've learned along the way and I think it would be best conveyed if I use my own experience. Read More