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The power of small business rests in large part on its ability to inspire and connect its greatest asset: its employees. Why not expand that to include customers, vendors and partners? Read More

By daring to become an early adopter. Social networking in particular is one realm into which many businesses were loath to venture a few years ago, but its appeal for marketing—especially in a sour economy—is undeniable. Read More

The best hires are those eager to become part of something greater than themselves, says Cliff Schorer. Read More

With the importance of content in online marketing, many businesses are hard pressed to come up with original articles, blog posts, videos, images, presentations, etc on a regular basis. There's a myth that once you publish something, that all who matter will see it. That's simply not true. Read More

What are your customers and competitors saying about you and your business/brand online? Could an employee be intentionally/unintentionally divulging private details about your company? Are you on top of the latest industry news, research, and trends that would influence decisions you make about your business? Read More

These are the best of the stores, these are the worst of stores. 2 tales of 2 competitors, with the small business, the one that cares, the one that provides solutions for the customers' needs...being the winner. (That's the way it always is...) Read More

The web has changed many things about business, but one thing's for sure, it's dramatically enhanced our ability to collaborate with every important constituency group. Read More

I'm a BIG believer in social media and outreach via social networking sites — which is why I'm constantly taking about Twitter, LinkedIn, Digg and Facebook and the value they hold for entrepreneurs. But something I haven't covered is how to know whether or not your efforts are truly beneficial — measuring the ROI. Read More

Your Web site should be crafted, designed and set up to clearly convey the information, values and trust signals that your customers are looking for. And here are nine trust indicators to help you do that. Read More

LotusJump searches through thousands of online venues to identify opportunities where you can get a listing for your website; pick up editorially-earned backlinks; get blog and media coverage; network and/or share content on social media sites; and develop online PR and buzz for your brand. Read More