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What are the best advertising techniques for small business? Compare the return on investment (ROI) of outdoor advertising versus print and visual media. Read More

How do you creat great content that is alluring to the general public and your potential clients? The simple answer would be keyword rich content and industry news. Oh yes, keyword rich writing. We all love it. There is something deeper that tends to push one blog past the other in terms of the public attention deficit disorder: Authenticity. Read More

Whenever I use social media tools, I find myself communicating in two languages: English and Tagalog. I use the former to talk to international contacts, and the latter for local contacts. It's not a strict rule, since I prefer to use English, but there are some cases where sending updates in Tagalog is preferable or unavoidable. For bilingual we Read More

Are you a visual person? Can you "see" things? Look at this! Read More

Keeping great small business employees is as simple as defining a job description. Hold on to great employees with tips from a business consultant in this free small business video. Expert: Daniel Diener Read More

We've talked before about whether or not the skilled labor shortage is over and the reality is that it is not!  In many areas there is still a supply and demand issue for mid to senior level people. Read More

The New Zealand Trade and Enterprise Group recently carried out a study of recession survival strategies. Their findings should be of interest to business owners everywhere. They concluded that seven factors helped businesses through the recession, and also that these factors are well applied to small as well as large business interests. Read More

An oldie but goodie. This is hands down my favorite post of all time on startup, as relevant today as the day it was pecked out on Kawasaki's keyboard. Credit crunch? Lack of investment? No problem! Create a product, find someone who will pay for it and go! Number 3 is the one that resonates with me (and, no, it's not because I like the idea of Read More

So, what I'm wondering is this - What fundamental marketing “drills” should you, and every one in the organization be doing every single day to become marketing MVPs? (or at least get off the bench) Read More

If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. Take advantage of these tools by asserting your company's presence online and Read More