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Each day is seems there is a new rule being applied to marketing. Whether it is giving things away free, how to engage in social media, content etc. What is not often written about is applying the good old fashioned commonsense approach. If you think about it, this approach has lasted through the decades and has served businesses and their customers well. Read More

Marketing podcast with Rick Perreault and Oli Gardner of Unbounce (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Landing pages, those web pages you create and use to entice visitors to take a single action, have come a long way in terms of functionality and use. Internet Marketers have used them for years and with the introduction of services and practices dedicated to the use of these tools every small business can benefit from using highly optimized landing pages. I’ve been on a bit of rant about this topic so see the related posts below for more Read More

11 Things You Should Know about Personal Profile and Facebook Page Management that will prevent you from overlapping the two. - Part 2 of Read More

Did you know that mom’s are a powerful force when it comes to household purchases? 85% of all decisions are made by moms including 91% of all new home purchases and 92% of all family vacations Read More

In sales as in other aspects of life, it is not how big, but what you can do with it. Sellers need to focus on the impact of their solution for the buyer rather than how big or bad it may be Read More

Franchises are all the same, right? Wrong, they should not be the same. So many businesses make the mistake of just following the rules and regulations that the franchise business has in place for them and that might be because they have to. If this is the case, then why invest in that franchise? Read More

Yup, I'm sure what was to be my last post ruffled some feathers and raised some ire!

So now...what will definitley be my last submission. Ways to improve this site and allow it to reach its remarkable potential. I won't be around to see if they are implemented, but I hope for the sake of this place, they will be considered. Read More

Making your clients faster, less expensive and better are all goals that you should be striving for. Think about how you can do this with your product or service and you will be miles ahead of your competition Read More

Business analysts show that poor management is a leading cause of business failure. More specifically you could argue that poor cash management is a leading cause of business failure. For many entrepreneurs, the concept of cash flow is either drastically misunderstood, completely undervalued, or both. So it’s time to set the record straight. What is cash flow, why is it so important, and what can be done to ensure proper cash flow management Read More

My final post on BizSugar. A product review. What I believe is going wrong here.

And some final thoughts on boycotts, black-listing and "Powers That Be. Read More