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Isaac Asimov: Science-Fiction writing master? Magic? What do they have to do with your business?

Plenty! It's about getting published in the world of business, establishing a reputation and attracting clients and customers!

Check out the article.. Read More

It is very tempting to have a list of every service you can offer for potential customers to choose from. Often this can be a case of thinking that if you offer a large range of services then you will attract more customers. If you offer too many choices, this can be confusing for your customers and here are 5 business benefits of cutting the number of services you offer Read More

Value propositions are great, but still have to be used with care. You want to ensure that you are using them to build and communicate value, not as "pitches" Read More

Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters Read More

Six pros and cons of outsourcing your social media marketing campaign, plus ways to make it more beneficial to your business Read More

How about a contest?

Most votes by midnight, July 15th gets a GREAT prize.

Details inside Read More

An Outlook email signature block is an excellent way to promote a service or product you sell. In additions, you can add links to text and pictures to direct people to websites to help further with further promotion. Here is a video to show you how to do this Read More

We know recommendations and referrals are important. How often do you proactively promote the products or services that you actively use to other businesses? Read More

Make no mistake, this is a tale of woe. I’m dumping a long-term service provider for one reason. Their customer service pushed me over the edge. Read More

One of my first posts on this blog was about my frustrations with eBay. I decided it's now time to balance things out. Here are some pros of eBay for sellers and buyers Read More