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Sometimes you want to be creative in sales, and you are right to be. But other times, you are using it as an excuse to avoid what is difficult. Read More

The older and wiser I get, the more I start to create and follow my own principles. Like a Jiminy Cricket on my shoulder, they pop up when the occasion arises. As a young and eager person, I'd say yes to almost anything, but now, as an older filmmaker and businessman, I have to force myself to say Read More

When wine lovers are asked to do a blind test, result shows that the $10 wine from America they’d normally ignore actually tastes better than a $150 Dom Pérignon. So why people still going after that overpriced bottle? Simple. Society makes it look good, it must therefore taste good. Read More

A brief explanation of three ideas that I would like to see turn into startups in the coming months. Feel free to take one and run with it if you like it. Read More

There are a number of things that the print industry got right, things that have been forgotten on the internet, and so there are a number of lessons that you can learn from print newspaper ads that will make your website more popular and successful. Read More

When Steve Jobs came back to Apple he came back to a mess: little to no market share, declining revenue, and almost on the verge of bankruptcy. He turned the company around simply by focusing on what the company had long overlooked: their core purpose. Read More

Let me begin by thanking my good friend Ileane for having me appear on Basic Blog Tips, it is truly a pleasure. I receive lots of requests for Guest Posts ... Read More

When it came time for Roto-Rooter, the largest provider of plumbing and drain cleaning services in North America, to consider its annual outreach campaign in 2009, the company knew it wanted to use multiple marketing channels to reinforce its brand identity. Roto-Rooter hoped to increase one-to-one Read More

Building a brand identity is a marketing necessity, regardless of the size of your business. It’s how your customers will remember your company, and it plays an important role in keeping them coming back again and again. Your “brand” is a separate entity from your products or services — it’s actual Read More

It’s no coincidence that Disney is one of the most recognizable and beloved brands in the world. The company places customers at the center of every business decision, and the result is pure magic. Consider Disney’s online brand-building strategy. At a time when most kids are growing up with cell p Read More