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Social media is effectively leveling the playing field between large corporations and small business. However, with millions of people on the same field, sometimes things can go wrong. For example, some overly zealous opportunists use social media to advertise their products or services as if it was Craig’s List. Other, well meaning (but misguided) “social media watch dogs” and “social media vigilantes” lurk online waiting to catch and report “spammers”. So, how can you get it right Read More

Memorial Day reminds us to honor those who have paid the ultimate price for our freedom. That is why I want to take this opportunity to focus on veteran-owned businesses. While every aspiring entrepreneur starts with certain strengths and weaknesses, veterans bring a unique set of assets and liabilities. Find out why a military background could be just the best thing a small business needs Read More

This will probably come as no surprise, but, women’s brains are different than men's brains. These differences can have a big impact on a business. What strengths do men bring to a business? What strengths do women bring to a business Read More

There are many advantages and disadvantages of a partnership. Like a marriage it can be made in heaven or in hell; easy to get into, but, hard to get out. Is it right for you? It may be, but you want to enter it with your eyes wide open. Here are some tips for doing it right Read More

Why is it that Amish small businesses succeed twice as often as other small businesses when owners lack education, common business tools (phones, computers, etc.), advertising and formal training? What do Amish small business know that other owners don't? What are their secrets? The answers are now revealed Read More

Almost everyone would agree that starting and running a small business requires exceptional competence. However, according to studies conducted by Dr. David A. Dunning, a professor of psychology at Cornell University, most incompetent people do not know they are incompetent. In fact, people who do things poorly are usually more confident in their ability than people who do things well. The studies indicate that incompetent people have a tendency to over estimate their abilities, suggesting they are ignorant of their own ignorance Read More

If there is ever a time more than others that a business needs a strong leader it is now… in times of uncertainty and fear. Do you know what really makes a strong leader? Are you that leader? If not, how can you become that leader Read More

If you have been hesitating to use "local" online marketing tools because you don’t believe they can work to promote your small business locally, you might want to take a second look! Once you do, you will be pleasantly surprised at how easy and cost effective they can be Read More

Does blogging really drive traffic to your website? Considering the amount of time it takes to create and maintain a successful blog, is it really worth it? Are there shortcuts a small business owner can take? These and other questions are answered in this article Read More

There are several new small business tax credits available to those who qualify – even non-profits. These include credits for employer paid health care and for expanding your labor force. Do you qualify for any of these credits Read More