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Visitors come and go from your website (your virtual store/office) without you being able to contact them again. What a waste! Web 2.0 Email Marketing and Autoresponders can change all of that if you use them correctly Read More

The benefits of employee engagement have been well established. In a small business, employee engagement has an even bigger impact. There simply isn’t enough margin for error when it comes to employee performance Read More

Are you one who doubts the business value of Twitter? As a small business advisor, I put Twitter to the test in several ways. This article explains the tests, the environment and the results. You may be surprised Read More

If you have money to spend on marketing you set a budget and then allocate the funds to those activities that result in revenue increases for your business. Or at least that is the goal. You put effo Read More

When it comes to sizzle, green is red hot. However, it doesn’t have to be the environmentalists versus the capitalists. A good capitalist subscribes to the same basic principles as a good environment Read More

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A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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We all love stories about great leadership. Perhaps this is the reason CBS’s new reality series, “Undercover Boss” became an instant hit. Ever since its premier aired immediately after this year’s Super Bowl it has managed to stay near the top of the ratings list, capturing the attention of over 38 million viewers. While the success of the show is obvious, what is surprising is that all but one c Read More

Owning a family business can be a great way to make a living for one’s parents, spouse, children, and other relatives. Hopefully, the business will grow and thrive enough to provide a good living for all these people now and in the future. However, in addition to all the usual challenges that accompany the start-up, operations, and growth of a business, family owned businesses have some unique ob Read More

Marketing podcast with Luther Lowe (Click to play or right click and “Save As” to download – Subscribe now via iTunes

The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an effort to use the ratings and reviews process as a tool to sell advertising. Yelp responded recently by formalizing a host of chang Read More