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Common small-business wisdom holds that you should separate your personal credit-card expenses from your company credit-card expenses. But will that truly be in your best interest -- no pun intended -- when President Barack Obama signs into law today the Credit Card Accountability Responsibility and Disclosure Act? Read More

The key to building customer loyalty is to find the right balance between the expected and the unexpected. Read More

You might are all tired of reading very long written articles about small business tips. Then, give this youtube video a try. All you just have to do is listen and understand and we'll all see -- The 6 keys to Explode Small Business Profits! Read More

Viral marketing campaigns and YouTube videos are much-touted marketing strategies today. But for who? A common complaint from small businesses is how difficult it is to make such strategies work for them. How do you build a viral marketing campaign or create videos that people want to watch when you're in a necessary yet not-so-glamorous industry Read More

Many companies that advertised then seem to have prospered with aggressive marketing and substantial additions to their offerings that keep them at the industry forefront, but the thing that struck me most was the number of companies that are no longer in business. Why? Read More

Would you say that a value brand is one that offers the most benefit for the cost? That sounds reasonable, right? Until you realize that it depends on a particular customer's changing perception of the benefit as compared to his or her changing perception of its cost. This is not mumbo jumbo. It's a critical distinction. Read More

Face it, as sales people we can be really boring. We're predictable, and in most cases we sound just like the next guy. Being boring is a guaranteed way to commoditize our product or service and drag our sales cycle out much longer than it has to be. Listen to today's podcast and then do the following: 1) Make a list of all the mediums you Read More

Great article about the new Scribd ebook store. Read More

Big fan of Gary V. and looking forward to reading his first book. Read More

According to Mashable there are 20 hours of video uploaded every minute to Youtube. Hold on one second.. Let me rephrase that for you. Approximately 29,000 hours of online video content are uploaded to YouTube every.. single.. day. This rising trend in uploading of video content is showing a transition with how people are communicating. We are Read More