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If your business already has a website or if you've been thinking about creating an online presence for your business, you'll want to clearly identify the purpose your site will serve. As this article, What Purpose Does Your Business Website Serve points out, there are really only two primary purposes for a business website: Sell something Get e Read More

I have been researching, reading, and listening for awhile now to the small business world in regards to social media and blogging. There are plenty of business owners and professionals in the world who accept social media as a new form of communications— and plenty who do not. I decided to write a small guide for business owners to gauge whether Read More

Today's daily discipline is Prospecting. There are many types of prospecting and we will focus on several approaches over the next few days. Today's focus is on in-person or one-on-one prospecting. Tomorrow I will be giving the top prospector $500 worth of my personal time, coaching one-on-one via telephone or in person if you are located nearby. Read More

There is a lot built around the 'brand experience'. It is an elusive quantity that has shifting facets — the experience when purchasing, when wearing or using what you have purchased, when receiving affirmation or ridicule from others because of what you have purchased and when dealing with the fact that your item has broken, over-charged you, bec Read More

And interview with Skip Anderson on Twitinterviews.com Read More

It's a brief comparison of two different uses of Twitter and their respective goals and audiences. Read More

I admit I am far too guilty of trying to rationalize what my eyes are seeing as the market seems to defy gravity and continues to move higher. I usually laugh when I see some respected pundit or the CNBC zoo-crew provide a reason for market movement (almost always after the fact) as the answer is usually never as complicated as they make it out to Read More

China is stockpiling commodities as part of a reallocation of its sovereign wealth amid concern that its dollar assets may decline! China is one of the fastest growing nations on Earth right now. So, when China does something, the world listens. Read More

The world of advertising is a wide open landscape. There is almost no limit to the creativity, depth and breadth your advertising mix can take - Not to mention no limit to the amount of money you can spend. In such an environment a few set of rules can help give you a proper framework by which to operate. I consider these to be nonnegotiable if yo Read More

It used to be that only big companies needed to worry about their brand. Small- and medium-sized businesses were off the hook and free to humbly market their companies offline to folks within a certain storefront radius. But then the Internet happened. And social media. And it changed everything. Read More