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An in depth look at the changes I've recently made to improve the sales of my online store. Lots and lots of changes! Read More

Before I get into any specifics, I just wanted to say that so far this year has probably been the most challenging year we've ever had with our online wedding business Read More

This story is that of an authority site I launched several months ago -- an authority site that to this day has not made me a single penny. I'll explain where I've gone wrong and my plans to make the site a success. Read More

Few things should be more important to a blogger than their brand. It is what attracts readers. It is what creates subscribers and evangelists. This post outlines the power of having a manifesto for your site. Read More

generate-leads-warm-lettersCongratulations! You’ve sent out your first warm letter to the people in your network of contacts. That is a huge step to undertake for generating leads, so feel proud of yourself. But what do you do next if you don’t hear back from any of the recipients? Read More

Today’s post is going to talk about some recent mistakes and hardships with my online store that have cost us sales. Read More

Customers don't care about your company. They don't care about its products. And they certainly don't care about your personal feelings towards your company and its products. To get customers interested in what you're selling, make your sales message about your customers. Read More

"Pendrill eventually decided to sell his mansion in the UK and move to Kenya permanently, where he now resides in a mud hut, and is happier than he’s ever been." Read More

When so much time and money is spent on training people about the need for constructive relations with customers, why is it often so bad? Read More

Building a brand for the company’s growth is what most businessmen want to achieve, and one way of promoting a brand is through social media. Social media sites is one of the best venues where a company can promote a particular brand. Read More