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Mobile is the dominant marketing channel; with an open rate of 98%, it has established itself well above email marketing. Mobile marketing provides us with many opportunities to target, from apps and SMS advertising to designing a mobile friendly website. Read More

I thought it was going to be the next big app. I was wrong. Should have picked Snapchat (which I didn’t see coming because I personally don’t need it very much). Read More

Starting a blog doesn’t end at hosting a domain name, installing a platform, giving it a nice theme and logo. You should store in mind that with your blog you will be reaching out to a lot of people who are willing to believe what you write. Read More

Creating content is pretty much the bread and butter of this entire business. Hell, even if you’re not doing this for business purposes, you’re still in the business of creating content. It is what we do. Read More

Jill and Brad discuss the best ways on how to be a better leader in this podcast episode. From becoming a bookworm to finding inspiration in other leaders to asking for feedback, you can find myriad ways to build your position as head of your biz. Have you experienced any ways to become a better le Read More

When it comes to opt in form placement is there a sweet spot? You want to generate email leads and build your list you need to think out of the box! Read More

Facebook has grown exponentially to become the largest and most used social media platform in the world. If you are still wondering what that has got to do with your business, reading this article will give you a lot of useful information. Read More

Which blogging platform is right for your brand? We examine some options including Blogger, Wordpress, and Tumblr. Read More

No doubt about it, the popularity of social media has had some effects on email and newsletter marketing. But that being said, newsletter marketing still remains one of the cheapest and smartest means of business marketing as the contents are usually sent to targeted audience or recipients. Check o Read More

One of the growing trends across multiple industries is crowdsourcing. The idea that you can have more than one person working on your project at once, combining human knowledge and expertise, is one that finds a home for companies interested in getting more for less. Read More