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By now, most marketers recognise the importance of content. They can sing its praises for hours; citing improved brand reputation and thought leader establishment until the cows come home. Let’s face it though, for some people, it’s all about the stats – rightly so, too. Read More

A great article based on real industry experience highlighting the top 5 areas of concern for digital marketers. Read More

You know the first rule of content marketing is to think like a publisher, right? Our job as content marketers is to figure out what information or education our target market wants and then develop content to fill the void. It’s an important shift away from broadcasting the products and services w Read More

Contractor Yard Signs can increase a contractors sales leads by up to 70%. Watch the video to see how to increase this by up to 10 fold by adding 1 thing. Read More

Employees are free agents. As a business owner you wouldn’t sell your customers at a loss because in past years you made a profit. Neither should we expect employees to get better at their jobs without expecting compensation commensurate with their current market value. Small business owners avoid Read More

How to improve your blogging productivity. These tips are beneficial especially for those who are part-time bloggers. Read More

Just recently I have tried out Facebook ads. I was thinking of ways how to promote our self-improvement business, we had a little bit of money and I decided to go for Facebook ads. We already have a pretty neat Facebook fanpage which you can find right here: https://www.facebook.com/Goalzila and th Read More

This post will help you come up with ideas on how to stand out at trade shows, measure results and get more from each show you attend. Read More

My morning smoothie reminds me of email marketing.

Before I outright tell you why, here’s a clue... Read More

We hear all sorts of negative occurrences everyday- and so staying positive in a world of negativity is important. Finding positivity can be a challenge but you can create a world of possibility through a healthy mindset.

The manner in which companies have gone bankrupt and failed in the last ye Read More